Hidden Curiosities is a gin brand defined by its assortment of extravagant victorian features and intricate typographic detailing.
Designed to be viewed, tasted and discovered from all angles - a hidden, tapestry-like illustration lives on on the rear of the label.

Hidden Curiosities

Packaging Design, Featured Dieline 2018

Hidden Curiosities is a gin brand designed to challenge conventions – to celebrate the unusual and mysterious. I have worked on the Hidden Curiosities range since its inception in 2016, bringing two bottle designs to market. The hallmark of a Hidden Curiosities bottle is its assortment of extravagant features, intricate typographic detailing, and secret tapestry applied to the rear of the label.

Fox Rogers – Design & Art Direction