Punsh was an alcoholic cold-press startup promising to be "a whole lot of good with a little bad".
The branding recognised early that colour speaks; that branding elements should let the colour of the drink take precedent.
The logomarque and graphic elements were created in a stencil fashion; where the varying contrasts in the type width give the impression of being squeezed.

Punsh Cold Press

Packaging Design, 2017

In 2017, I was approached to brand Punsh – an alcoholic cold-pressed juice brand promising to be “a whole lot of good with a little bad”. I worked with the founder to develop the bottle designs, brand identity and samples, but unfortunately the project failed to reach market due to tightened manufacturing policies.

Fox Rogers – Design & Art Direction