Rama exemplifies what we call New Model Banking.
Rama is Cauldron's very own internal banking platform for testing technology, creativity, and engineering.
The conceptual approach for Rama was based on personal discovery.
Inspired by Arthur C Clarke's 'Rendezvous with Rama' we designed a monolinear wordmarque that felt fitting of its 1970's namesake.

Rama

Rama is a bank designed to give you the freedom to adapt, adjust, explore, and conquer all aspects of your finances – in your own time – as your journey through life unfolds.

As a proposition, Rama streamlines the banking basics, and offers a marketplace of money management products that allow users to explore and discover what features, tools, services – and even games – are right for them personally.

 

Fox Rogers – Design & Art Direction