Sleep Society is a modern sleepwear brand that creates unisex pyjamas in a range of bold, fun, colourful prints.
The centerpiece of the identity is it's logo marque; the Night Owl.
The brand champions boldness, fun and levity.

Sleep Society

Brand Identity, 2019

Founded by entrepreneur Joshua Lewis, Sleep Society provides the future of sleepwear – pyjamas that are well-designed, environmentally friendly, ethically manufactured and unisex. I was approached to brand Sleep Society in 2018 – undertaking the project with fellow designer Toby Price. Together, we launched the brand, packaging, website and promotional photography.

Fox Rogers – Design & Art Direction