In 2018, I pitched a brand identity to Californian-fusion restaurant WEST as part of a brand-tightening exercise.
The proposed brand identity used a palette of sand, soil and clay, with a distinct emphasis on earthiness and naturalistic tones.
Imagery and art direction concentrated heavily on silhouettic forms.

West Kitchen

WEST is an organic wine bar and Californian-fusion brunch spot, starting its life as a small popup in Borough Market before opening the doors to its permanent location in Peckham Levels in 2018. The restaurant champions itself as a ‘conscious kitchen’ – responsibly sourcing all of its consumables.

I pitched this identity to its owner, Aneley, in 2018 as part of a brand-tightening exercise poised to better capture the brands’ spirit in it’s new location.

Fox Rogers – Design & Art Direction