Alderlore is my entry into a flourishing art form named Worldbuilding. Worldbuilding is the process of constructing an fictional universe.
Elemore, shown above, is a fictional whiskey created for Alderlore.
R. Tolkien described the goal of worldbuilding as creating immersion, or "enchantment".
Alderlores' body of work will form the backbone to series of short stories.


Personal works, 2020

Inspired by the works of Tolkien and the works of Michelle Paver, in late 2018 I began a worldbuilding exercise that would foster over 100 unique designs, maps, props and models. This project is ongoing.

Fox Rogers – Design & Art Direction