Elemore, shown above, is a fictional whiskey created for Alderlore.
Alderlore is my entry into a flourishing art form named Worldbuilding. Worldbuilding is the process of constructing an fictional universe.
Alderlores' body of work will form the backbone to series of short stories.
R. Tolkien described the goal of worldbuilding as creating immersion, or "enchantment".


Personal works, 2020

Inspired by the works of Tolkien and the works of Michelle Paver, in late 2018 I began a worldbuilding exercise that would foster hundreds of unique designs, maps, props and models. This project is ongoing.

Fox Rogers — Creative Director